About Us

Alchemistry – your friendly online beauty destination elevating under-the-radar brands that have made its way onto our shelves with an expert-curated range of beauty products from all around the world that stood the test of time for its powerful ingredients, thoughtful development, and extraordinary results.

Created with a community in mind – from skincare newbies to seasoned pros – we believe that a beauty store shouldn’t just deliver the most-hyped products, it should also deliver the most well-informed, personalised guidance – turning a simple search for a product into an enlightening journey.

Skincare should be made simple, and we want to help you embrace your real skin. With an ever-growing industry of beauty brands offering such a diverse selection of ingredients, we understand that it gets difficult to understand what you really need. That’s why we’re here to help you break down and navigate these products – from your acids, to your sunscreens, to your retinols.

To create a more interactive experience on the website accessible to anyone, you can get personal recommendations and a guidance for layering your routine via our Skin Concierge with just a click and a chat away.

At the heart of everything we do is a desire to inspire better skin days ahead, for all.